Ever since I can remember, I had an inner need for constant creation. In kindergarten, this manifested itself in hundreds of weird paintings. Later on, during high school and university, I funneled it into journalism and creative writing. Coming from a small city in the Hungarian countryside, I grew up in a special atmosphere, both geographically and historically. Just within a 1-hour drive from my hometown, we could cross the borders towards Austria, Slovenia, Croatia, or Serbia. And that we did so often, that the desire to travel was encoded in me from early on.

Being born in 1990, right at the collapse of the Soviet Block and the demolition of the Iron Curtain, I belong to the first generation in Central-Eastern Europe who has never lived under oppression and Russian dominance. In that context, there is an undeniable gap between me and my ancestors. To them, those country borders meant an impenetrable obstacle for decades. They spent many years of their lives under an authoritarian regime without the freedom of choice, the possibility of asking questions or discussing their opinion. I like to think that my parents put all their experience, all their missed opportunities, and unfulfilled desires into my upbringing. Who knows. At least I became an antithesis of everything they were forced to undergo.

Fast forward a few years, I left Hungary with 2 Bachelor's Degrees and 2 journalist scholarships under my belt. From there on, my drive for strategic communication has taken me to a Master's Degree in Aarhus, Denmark, and later to a Design Studio in Copenhagen.

Besides my formal education, I’ve been always looking for opportunities to broaden my horizon and get to know the world around me. For example, there was a summer when I backpacked from Philadelphia to Los Angeles. Other times, I wrote on-site reports about indigenous minorities in Nepal, and I was also the girl who performed musicals in a penguin costume in an Italian holiday resort. The weirdest things, really. For either work or holiday purposes, I have visited more than 40 countries and still counting.

For 6 years, I settled down in Denmark and called Copenhagen home. And this one, learning Danish and adapting to the Scandinavian culture was one of my biggest adventures so far. Looking back now, these expat years taught me a great deal of empathy and problem-solving skills. Sounds like a cliché? Well, if you ever had to clean hotel rooms for a living, or pronounce “ølandshvedebolle” every morning at the bakery, then you know it’s not.

At Eskild Hansen Design Studios, my last employer in Denmark, I was responsible for both internal and external communications, as well as managing our in-house co-working space in central Copenhagen. With the brain of a consultancy and the heart of an agency, at Eskild Hansen’s I worked with some of the coolest brands within consumer electronics, the medical industry or sports.  

After 6 years in Scandinavia, at the end of 2018 I took the return ticket to Hungary and embraced a new challenge at the world’s 4th largest telco company. By joining Vodafone’s Global Marketing Team in Budapest, I became part of an organization that is the #1 provider of IoT services and has a leading role in developing 5G standards and digital workplace solutions. As a Marketing Account Manager, I acted as the main point of contact for assigned clients from New Zealand to Ireland and beyond.

My competencies include: 

• End-to-end planning and execution of marketing campaigns

• Driving ongoing improvements in terms of project management, content strategy, roadmap and scheduling

• Digital marketing and ownership of social media channels

• Copywriting and reviewing translated assets, so they fit the local market

• Design and produce content, such as interviews, campaign material, case studies or presentations

Being a structured person, I love to use data-driven empathy to create relevant messages and ensure that the audiences’ experience with the brand is meaningful. But above all the metrics and conversion rates, I believe that stories shape the world. And we shape our own stories. Capturing the voice of any brand is about the story behind it. Therefore, the focus of my interest is always the people behind the organization. The feelings and vibes that a brand indicates. The human narrative.